Get Those Houses Sold! Part V

In part I, we talked about our situation. It boiled down to this-excess home, no buyers. And to top it off the market is flooded with excess homes. We left off in part one talking about what you needed to do. Part II talked about your strategies and identifying the problem of your processes. We talked about the potential gimmicks and strategies for selling your homes. What could you offer potential buyers to draw them in? In part three we dug deeper. We talked about if the solutions (from part II) were really going to work. We also talked about whom we were really marketing to and some of our processes. In part IV, we evaluated and decided our strategy. Now in part five we are going to talk about people with credit problems and how that affects you, the seller. If they have credit you know what to do with them. You take them to your mortgage broker and get it financed. Think about it-it's that easy!

First you have to pump the machine, you got to pump the well and get things coming in.

Who cares - even if you have to do radio, just do it! A half-page ad in the newspaper may work, but look at your audience and look at what will give you the biggest bang for your buck. Realistically, radio and direct mail is where you are going to get your biggest bang for your buck. You can also look into postcard size mailing.

The truth is you need to pound the area where your houses are with direct mail, give them a reason to call you. Don't look like a realtor's ad, make owner financing and low interest rate or whatever hook you are going to put in there stand out... to get them to call you. And then you can quickly prescreen them out or you can drive them to the house if you want. You are probably not going to sleep well without taking the calls yourself, but you start taking too many calls and it is going to run your life for you.

And unless somebody else can't take them, it is a very simple prescreening process. Think about the questions-

Do you want to buy a house?

When do you want to buy a house?

How much do you want to spend?

Have you credit?

How much money can you put down?

Where do you want to live?

How much payment can you afford to make?

Once these questions are answered, you know where the candidates qualify and where they fall.